Marketing
Improve SEO with Content Updates
What Are Content Updates? Content updates are changes to the existing content on your site. Basically, updating content encompasses everything from replacing outdated or low-quality content (images, wording, links) with new, higher-quality content designed to refining the words on your pages all of which support better SEO and drive engagement. What Should You Change or…
Read MoreSEO – Drive People To Your Site
The age old question, “How do I get (more) people to my website?” Depending on who you talk to, you will get a multitude of answers. Honestly, they are all likely correct. Since there is no silver bullet solution, we suggest looking for a mix of both new visitors (traffic) and return visitors (return traffic). …
Read MoreIt’s All About The Inbox
Having a great product or service is important, but it’s essentially hollow if nobody knows about it. One way to spread the word is via email marketing. Mailchimp, Constant Contact, Active Campaign and others are customer relationship management (CRM) tools that allow you to manage your contacts with focused email messaging. They’re all powerful and…
Read MoreAgencies and Big Data
We couldn’t agree more. “Marketers need to seriously invest in owning more of the technology and data stack themselves, and that goes for agencies, too. Add value not just on the creative side, but on the data side. It’s time for agencies to become tech experts.” Read the full article on AdAge.
Read MoreMobile First: Why It Matters
As sites age and the web advances, the desire to take an old website and make it responsive can seem very appealing. For simpler sites this might be a good hold over until budget becomes available to do a new website. For larger sites though this can summed up with the old adages of… opening…
Read MoreGmail and Responsive Email Design
All email newsletter builders rejoice! GMail is finally getting much needed improvements to it’s ability to recognize and support responsive CSS and accessibility markup. Ask any email newsletter designer and builder how they feel about GMail on phones and their face will likely make a few weird shapes. As much as we all love GMail…
Read MoreInclusive Advertising
From the very first day Craig and I planned out what CRIANA would be about at it’s core, we both strongly felt business can do good, while making a living. Advertising/Marketing in particular can encourage you to buy without making you feel less of yourself. Kudos to Amazon.com for kicking off the holiday season with…
Read MorePayPal’s New Money
The ads were certainly interesting this #SuperBowl50. 1. Our cars are where we get be ourselves and define ourselves. 2. We’ve got some weird medical issues. 3. Our finances are screwed up, but there’s a few who aren’t and well they’re better than everyone by being great. 4. We have issues with having any kind…
Read MoreVacation Discoveries XO
There’s no substitute for a “real” Starbucks barista, but when you’re in remote areas (like the Maine Coast) this is a close second. Super simple, super great! We were vacationing in Maine with friends, started throwing these ingredients together and discovered an awesome drink. Great any time of day. Try it. It’s worth a shot!…
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