Having a great product or service is important, but it’s essentially hollow if nobody knows about it. One way to spread the word is via email marketing.
Mailchimp, Constant Contact, Active Campaign and others are customer relationship management (CRM) tools that allow you to manage your contacts with focused email messaging. They’re all powerful and adhere to industry standards.
CRM tools allow you to develop your newsletter/email templates all in one place. This makes publishing your weekly or monthly group emails easy. The return is high with these tools because you’re using your current audience. They specifically chose to want to hear from you. Further, you can add new contacts and slowly curate an active email list.
CRM tools allow you to easily view data, such as “opens, clicks and bounces.” This allows you to quickly determine how your recipients are benefiting from your email campaign. High-engagement can eventually lead to increased website traffic, exposure to online ads, affiliate links and generate leads.
They say, “consistency is the key to success.” A digital CRM tool helps you create that consistency. No business, big or small, should overlook the opportunity to improve conversions and conversations with email marketing.
It may feel daunting to know where to start, how to target or how to grow your email list. We’ve been working with email marketing since 2007, in all aspects. There are a lot of moving parts from deliverability, readability, list management, segmentation and more, but you don’t have to figure it all out on your own.
Want to Learn More About How Email Marketing Can Help Your Business? Schedule a call with us to discuss how to started or improved your existing email marketing.