About Us

CRIANA is a strategic digital production studio that works primarily with small businesses, agencies and nonprofit organizations. Since our founding in 2001, our emphasis has been on building exceptional, strategy-driven client relationships. We use a team-based approach to design and develop highly appealing, functional and easy-to-maintain websites. We leverage our unique blend of creative and technical experience to inform ongoing efforts such as website content solutions, social media, search engine optimization and marketing. Lastly, we bring our technical skill and attention to detail to bear in the hosting, maintenance and secure support of sites on a long-term basis.

We believe that our knowledge, experience and way of working will prove to be a great fit for your digital needs. Whether your website requires website, marketing, design or development – We look forward to taking the next step on this project.

Our Team

Diana LeRoi-Schmidt

Diana LeRoi-Schmidt

Co-Founder and Creative Strategist

Diana has seventeen years of experience making the web a better place to interact. Her career has enabled her to work with clients such as Martha Stewart, Ethan Allen, Canon, Hewlett-Packard, Tommy Hilfiger, TIME Inc, Johnson & Johnson as well as several small businesses and non-profits. Using her skills and experience in design and development she has helped these clients best reach their audiences through the web and mobile devices.

She continues to enhance her skills by keeping up with the ever-evolving field of web design and development. She attends conferences and meet-ups; some of which have included “An Event Apart,” “Future of Web Design,” “Build Guild” and “WordCamps.” She co-founded DanburyIO which provides the Danbury area with a community for sharing and learning web development skills. She is a member of the American Institute of Graphic Arts. Diana earned her degree in Graphic Design from Mitchell College and graduated magna cum laude.

Craig LeRoi-Schmidt

Craig LeRoi-Schmidt

Co-Founder and Producer

Craig has twenty years of experience in business and education. His professional career began in his teens as a youth counselor. Later, while earning a degree in educational psychology and media, he utilized his interpersonal talents in the field of finance and customer service. Craig enjoys collaborating daily with designers and developers to assure that the overall scope and budget requirements for each project are met.

Craig holds advanced degrees in media, psychology, statistics and curriculum development from Fairfield University. He is a member of the National Education Association (NEA), American Psychological Association (APA: Division 46: Media Psychology) and the American Institute of Graphic Artists (AIGA). Further, Craig holds a professional teaching certification as a school media educator.

Alex Lofland

Alex Lofland

Data Analyst and Technical Strategist

Alex has thirteen years of professional experience producing both web and mobile projects. His work includes front-end development utilizing PHP, JavaScript, and CSS as well as UI/UX analysis for the WordPress platform. Previous work has included time with GE’s Edge Lab and providing custom solutions for enterprise level clients. Alex stays current with his skills through attendance of WordCamps and conferences. He is a graduate of the University of Connecticut (UCONN) and a member of American Mensa.